In recent years we have seen a lot of strange, ridiculous, funny images, and even insinuated something that is circulating widely on the Internet. Meme, that’s the name for the images containing the writing. A meme is usually circulating on social networks from one person to another friend.
A game can be very famous because usually, memes contain jokes, innuendos, or expressions of feelings of someone in the virtual world. Making games isn’t difficult, you can now make memes easily and quickly in just minutes.
Meme according to Wikipedia is something that became famous through the internet, such as images, videos, or even someone’s character. Internet memes are usually created when someone makes or uploads something on the internet, and spreads widely.
A meme is not only spread through social networks but sometimes appears on a blog or website. In 2013 Richard Dawkins, the author of the book The Selfish Gene (1976) characterized that memes on the internet as human creativity. The word meme was coined by Richard Dawkins in 1976 through his book.
A meme is not only used as a joke material but also can be a marketing strategy by advertisers, a marketing professional and even public relations. They can use memes to make guerrilla marketing or “viral marketing” for their products or services.
Many circulating memes now generally display 2D characters or face characters. Taken from various sources, an illustrator named Matt Oswald uploaded “rage comic” with Me Gusta’s face to the 4chan website and credit on March 18, 2010.
At the end of 2010, the topic of the Me Gusta Face blog appeared and contained short comics. In May 2012, the face comic of Me Gusta was popular and created thousands of rage Me Gusta comics that could be found by netizens on the Tumblr, Memebase and Reddit websites.
Not only is Me Gusta the world famous meme, but there is also Troll Face which is a face meme that expresses ignorance. The inventor of this meme is Whynne (DeviantART user). Besides, there is also a Bitch Please meme that displays a laughing picture of Yao Ming basketball player. The NBA basketball player from China was laughing at a press conference in May 2009.
In Indonesia meme experienced a surge in volume during the 2014 presidential election, so many memes about Jokowi and Prabowo circulated on the Internet at the time, and later there were also many memes circulating about a female policeman accompanied by the words “There I feel sad”.